Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering as another kind of job—one for which they’ll happily hone their skills in order to excel.
“Working mothers…bring their professional knowledge, skills and work ethic to the task of being a mom,” says Carol Evans, president of Working Mother Media and CEO of the National Association for Female Executives.