Susan Kuchinskas

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The Indie Woman

Brand Marketing

She’s single, urban and loving it—but she’s no Carrie Bradshaw. Not necessarily looking for a husband, nor looking for just a good time, this leading-edge millennial woman, age 28 to [...]

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The Mom Achiever

Brand Marketing

This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering [...]

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The Alpha Goddess

Brand Marketing

With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get [...]

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Brave New World

Brand Marketing

2006 has been THE YEAR of Me Media, when consumers created media to fit their needs, then 2007 will be the year advertisers try to catch up to those consumers. [...]

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IQ news: New Softlink Tool Jazzes Up E-mail

Brand Marketing

Its new inChorus Pro lets marketers create e-mails that include graphics, animation, voice and sound. Softlink’s proprietary compression technology minimizes download time for the recipient, and the resulting e-mails can [...]

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IQ News: ClickAction, RadicalMail Partner on Rich E-mail

Brand Marketing

RadicalMail today announced a partnership with e-mail services provider ClickAction. ClickAction, based in Palo Alto, Calif., will offer new and existing clients a private-label version of RadicalMail’s proprietary rich e-mail [...]

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IQ News: cooltool – Sign of the Times

Brand Marketing

Too busy to shop? Do it on a walk. Imagine walking down the street, seeing a billboard for an intriguing product and pointing your PDA at the sign to retrieve [...]

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IQ News: Netcentive Aids Amex With Rewards Program

Brand Marketing

American Express Co. today launched BlueLoot, a rewards program for users of Blue, the new consumer credit card it introduced Sept. 8. Blue has an embedded chip that’s read by [...]

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IQ News: Used-Car Service Debuts, Revs Site for Feb. Launch

Brand Marketing

Consumer-to-consumer used-car marketplace BestOffer.com officially opened today, with a fully functional Web site set to go live in February. BestOffer.com’s model combines e-commerce and online auctions with real-world inspections and [...]

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IQ News: IQcooltool: Attention, Please

Brand Marketing

Tiny apps go after eyeballs. Just when you thought there was no more ad real estate to be found, those canny technical types have scrounged up some new space. Following [...]

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