Molson Lends Men a Hand With Women

NEW YORK Molson still wants to help men make “friends,” and is offering fake business cards, stickers and wallet photos to help wallflowers break the ice with women in a print campaign by Crispin Porter + Bogusky.

“Our strategy is to provide the tools so that our drinker can succeed socially,” said Bill Wright, creative director at the Miami shop. The campaign follows last year’s Media Lion-winning “Labels” effort for Molson, which replaced the brewer’s normal bottle labels with conversation-starting pickup lines such as “Who’s your Daddy?” and “I’m with the band.”

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