Modernista! 'Lifts Bar' for Rossignol

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BOSTON–Modernista’s first campaign for client Rossignol, the U.S. division of the French ski products company, is set to break in national skiing and lifestyle magazines.

The campaign from the Boston agency is tagged “Lift the bar.”

One ad reads, “Introducing the soft boot from Rossignol. Your feet will kiss your ass.”

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