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In a change of direction from last year’s spring campaign for the Gap, new Modernista! print ads focus on specific clothing styles rather than trying simply to evoke a sea sonal “mood.”
In addition, the agency’s first work for Avon brings back client endorsers Venus and Serena Williams but casts the sibling tennis stars in a more glamorous light than previous efforts.
Both campaigns break in March and April issues of mainstream lifestyle and fashion publications.
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