Mobile World Congress Canceled After Coronavirus Scares Off Major Companies

More than two dozen companies had announced they were bowing out

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Organizers of the Mobile World Congress in Barcelona announced today that this year’s conference will be canceled after more than two dozen companies pulled out due to concerns about the global coronavirus outbreak.

Typically attended by more than 100,000 people, the late-February event has been the wireless industry’s biggest trade show for more than three decades. But this year’s event was already facing the prospect of a much-diminished crowd as a wave of major companies including Facebook, AT&T and Nokia said this week that they would no longer be attending for fear of exposing employees to the respiratory disease.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in