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LOS ANGELES Mitsubishi Motors North America launches its first pickup truck with a commercial today on ABC’s Monday Night Football.
The 30-second spot, from Omnicom Group’s BBDO in New York, shows a crimson Raider ascending a steep cliff in the desert and facing off against a generic competitor.
The two trucks face off with menacing revving engines, until the Raider’s roar makes the other truck whine, blow a hose, and leak in fear underneath. A voiceover says, “The new intimidating Mitsubishi Raider .
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