Miss America Shows Its New Face to the World in Rebranding Campaign

'Miss Conceptions' arrives amid organization's leadership controversy

Y&R has released the first ads in its "Miss Conceptions" rebranding campaign ahead of the Sept. 9 Miss America competition. Miss America Organization

Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.