Miss America Shows Its New Face to the World in Rebranding Campaign

'Miss Conceptions' arrives amid organization's leadership controversy

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump.

Back in June, Miss America announced sweeping changes, including the elimination of the swimsuit portion of the competition, while appointing Y&R as agency of record for its rebranding effort, without a review.

Gretchen Carlson, chair of the brand’s board of trustees, said in a statement at the time that it would “represent a new generation of female leaders focused on scholarship, social impact, talent and empowerment.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in