Miss America Shows Its New Face to the World in Rebranding Campaign

'Miss Conceptions' arrives amid organization's leadership controversy

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Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump.

Back in June, Miss America announced sweeping changes, including the elimination of the swimsuit portion of the competition, while appointing Y&R as agency of record for its rebranding effort, without a review.

Gretchen Carlson, chair of the brand’s board of trustees, said in a statement at the time that it would “represent a new generation of female leaders focused on scholarship, social impact, talent and empowerment.”



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