Brand Marketing

Mindshare Wins Glass Lion for Creating India’s First Transgender Pop Band

Tea brand shatters stereotypes

By Katie Richards

June 20, 2016

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.

Katie Richards
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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