Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

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In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.

The Glass Lion, which started last year at Cannes, awards creative work that helps to shift culture and addresses and impacts gender inequality. This years Grand Prix winner found a way to tackle gender inequality in India, where there are roughly 1.9

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