Mindshare Will Now Handle Media in the U.S. and Canada for Priceline's Booking.com

Site spent $96 million last year

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Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada. The GroupM agency has been tapped to handle media strategy, planning and buying.

Measured media spending for Booking.com in the U.S. in 2014 was $91.5 million, according to Kantar Media. In Canada, the brand spent $5.8 million, according to Nielsen and Evaliant.

"The Mindshare team impressed us with their people, research and insights, which we hope will lead to a groundbreaking media strategy that will drive differentiation for the Booking.com

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