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As MillerCoors prepares to move its headquarters to Chicago, Draftfcb continues to add business from the brewer, which is shifting its Molson and Killian’s Irish Red assignments to the agency.
A MillerCoors rep declined to disclose spending for the brands, which had been at Taxi, New York, since 2006. Per Nielsen Monitor-Plus, Molson spent almost $8 million in U.S. measured media last year (excluding online expenditures), while Killian spent $1.3 million. (However, the latter spent only $150,000 through September of this year.)
Draftfcb
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