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NEW YORK Miller Lite has released an advergaming push in advance of the launch Saturday of a new TV ad campaign.
The “Beer Runner” online game invites users to dodge obstacles running through the streets to replenish their supply of Miller Lite before halftime of a football game ends. It is similar to the creative concept of the TV ads done by WPP Group’s Young & Rubicam.
Online ad units have run this week for the advergame, built by Skyworks, on CBS SportsLine.com
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