Microsoft To Enter Search Ad Arena

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Microsoft executives have quietly started briefing key search marketing executives on a new pay-per-click search advertising system, sources said.

This follows news last week that Yahoo! executives expect to lose their company’s search-advertising deal with MSN, when it expires in June 2006.

The new platform, which sources said would launch by the end of the year, would give advertisers more advanced ad targeting options than Yahoo! and Google, according to one executive who previewed it.

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