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NEW YORK Microsoft said it has completed its $6 billion acquisition of aQuantive and immediately created a new division to house its digital advertising assets.
Under the new structure, Microsoft has created an advertiser and publisher solutions unit, which will contain aQuantive’s Atlas ad server, DrivePM ad network and digital agency Avenue A/Razorfish. The group will also house Microsoft’s adCenter platform, MSNDR direct-response offering and an emerging media group with video game network Massive and mobile network Screen Tonic.
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