Michelob Ultra Continues Its Commitment to Health and Wellness With New Premium Organic Brew

Partnered with surfer Kelly Slater to promote Pure Gold

Michelob Ultra also pitched its Pure Gold offering during the Super Bowl. Michelob Ultra

Michelob Ultra is going organic.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.