Michelin Seeks New Shop for Consumer Biz

LOS ANGELES Michelin North America today confirmed that it is parting with Interpublic Group’s Campbell-Ewald and seeking a new agency for its consumer tire business.

The company spends about $45 million annually in traditional measured media, per Nielsen Monitor-Plus.
A representative at the Greenville, S.C.-based client declined to say whether the account would be reassigned to another agency or go into review.
Campbell-Ewald will continue handling Michelin digital projects through the end of the year, the rep added.
In a statement the company said that “after much reflection…it has been determined that a new agency partner is required to achieve the brand’s ambitions on the strategic and creative fronts.”
The Warren, Mich.-based agency, which could not be immediately reached for comment, has had the business for seven years.


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