Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It's Named After Him

Canadian crooner keeps the joke going from a 2019 Super Bowl ad

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Michael Bublé, pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping—the better to alter cans of Bubly, replacing the “y” on the end with an “e” so the product becomes his namesake.

The Canadian singer confessed his cheeky (and victimless) crimes during the announcement Tuesday of a deal between Bubly and SodaStream, with six Bubly-branded flavors now available to spike the gadget’s sparkling water.

“I have a mask on” to be Covid-safe, he said during an afternoon virtual press gathering.



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