MHRC Acquires Arkansas Museum Assignments

DALLAS Mangan Holcomb Rainwater Culpepper has been given assignments for the Children’s Discovery Centers Network.

The Little Rock, Ark.-based shop will handle marketing and strategic planning, as well as image development for the Arkansas educational group, which includes the Museum of Discovery in Little Rock, Arkansas State University Museum in Jonesboro, the Arts and Sciences Center for Southeast Arkansas in Pine Bluff, the Mid-America Museum in Hot Springs, the Museum of Natural Resources in Smackover and the Texarkana Museum System.

The shop will handle additional duties for the Museum of Discovery, including public relations, advertising and strategic planning.

The agency had handled work for the network five years ago on a pro-bono basis, before the account shifted to Forza Marketing. The pieces of business, whose billings are undisclosed, are the latest to resurface at other local agencies following the December closure of Forza.

Former Forza client Larry North Fitness shifted its business to Exit, which will break a campaign for the chain of gyms next month [Adweek Online, Feb. 11].