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CANNES, France—The #MeToo movement has rallied women worldwide, including women in the advertising industry. In a panel moderated by chief creative officer Karin Onsager-Birch of FCB West, Tarana Burke, founder of Me Too and global brands CMO Jennifer Sey of Levi Strauss & Co. discussed the origins of the movement and simplicity of the phrase that has given voice to so many.
Well before the public incitement to propagate Me Too was a twinkle in Alyssa Milano’s eye and well before social media, Burke coined the phrase.
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