Metaverse Marketing Podcast: Defining A New Reality

The word 'metaverse' means different things to different people

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

“Metaverse” is a word that’s hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, Snow Crash, to describe a world similar to that which was later popularized in Ernest Cline’s 2011 book, Ready Player One, which was adapted into a film by Steven Spielberg.

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