Metaverse Marketing Podcast: Defining A New Reality

The word 'metaverse' means different things to different people

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

“Metaverse” is a word that’s hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, Snow Crash, to describe a world similar to that which was later popularized in Ernest Cline’s 2011 book, Ready Player One, which was adapted into a film by Steven Spielberg.

In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect?

On episode 1 of Adweek’s Metaverse Marketing Podcast, we’re joined by metaverse experts to hear how exactly they define the word “metaverse.”

You can listen to the episode below, or listen and subscribe to the show on Apple PodcastsSpotify or wherever you get your podcasts.