Metaverse Marketing Podcast: Defining A New Reality

The word 'metaverse' means different things to different people

“Metaverse” is a word that’s hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, Snow Crash, to describe a world similar to that which was later popularized in Ernest Cline’s 2011 book, Ready Player One, which was adapted into a film by Steven Spielberg.