How Time’s Immersive VR Experience Is Emblematic of Its Dream to Build a Modern Media Company

Legacy publisher creates all-encompassing VR project around the March on Washington

It started with a photograph, if not a dream.

As Mia Tramz, Time’s editorial director of enterprise and immersive experiences, shuffled between meetings at the publication’s onetime office at 225 Liberty St. in New York, a photograph of Martin Luther King Jr. standing on the steps of the Lincoln Memorial, taken six years before the March on Washington, would always catch her eye.

As she gazed up at the image, the lens behind King, his arms outstretched as he looked out on the National Mall in his pastor robes, she saw an opportunity to give others that same feeling of proximity.

This image was captured at the same time as the photograph that inspired the creator of Time’s “The March.”Getty


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