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It started with a photograph, if not a dream.
As Mia Tramz, Time’s editorial director of enterprise and immersive experiences, shuffled between meetings at the publication’s onetime office at 225 Liberty St. in New York, a photograph of Martin Luther King Jr. standing on the steps of the Lincoln Memorial, taken six years before the March on Washington, would always catch her eye.
As she gazed up at the image, the lens behind King, his arms outstretched as he looked out on the National Mall in his pastor robes, she saw an opportunity to give others that same feeling of proximity.