Meow Mix Spots Support Product Launches

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BOSTON McCarthy Mambro Bertino is putting the finishing touches on new Meow Mix television ads that introduce two products: Indoor Formula dry cat food and Meow Mix Seafood Medley.

The commercials show cats figuring prominently in their owners’ lives and feature the well-known Meow Mix jingle, though in this round of ads the cats aren’t singing the tune as in previous efforts.

In “Tiger,” a woman wakes up in bed and appears to be saying, “Morning Tiger” to her husband, but it is revealed it’s actually her cat lying next to her.



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