Mendelsohn/Zien, BMW Head for the Mountains

Mendelsohn/Zien’s latest TV commercial for BMW could take a road trip beyond its home turf in the automaker’s Western region.

The 30-second spot, titled “Dictionary,” began airing last week in Los Angeles, Denver and the Bay Area, among other cities. Promoting the BMW 3 Series, it could be picked up by other regional offices, agency representatives said.

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