Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes

JWT and the Geena Davis Institute on Gender in Media team up

CANNES, France—Advertising, just like television and film, doesn’t represent as many women as men on screen. Men appear in ads four times more than women and have seven times more speaking roles, according to new research from J. Walter Thompson and the Geena Davis Institute on Gender in Media that was revealed during a panel at Cannes.