Meet Today's 15 Most Innovative Agency Executives in Media Buying and Planning

Adweek salutes the 2017 class of Media All-Stars

The media side of the agency world has both received more attention and grabbed the spotlight on its own by virtue of its growing importance in any campaign—digital, social, mobile, traditional or otherwise. The 15 All-Stars in this section represent the best and most original thinking across all the facets of media. Our Executive of the Year, Hearts & Science’s CEO Scott Hagedorn, apparently was born to be a media czar, and he honed the data discipline that has become de rigueur across the media landscape while attracting both AT&T and P&G—two of the largest advertisers in the U.S. On the other end of the spectrum, Giant Spoon’s Nathalie Con, our Rising Star, put her skills to work helping NBCUniversal score its biggest newbie hit of the season in This Is Us. All our other All-Stars represent the varied skills and disciplines of both independents and holding-company outfits alike. Read their stories of success. —Michael Bürgi

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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.