Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The media side of the agency world has both received more attention and grabbed the spotlight on its own by virtue of its growing importance in any campaign—digital, social, mobile, traditional or otherwise. The 15 All-Stars in this section represent the best and most original thinking across all the facets of media. Our Executive of the Year, Hearts & Science’s CEO Scott Hagedorn, apparently was born to be a media czar, and he honed the data discipline that has become de rigueur across the media landscape while attracting both AT&T and P&G—two of the largest advertisers in the U.S.