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Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every carrier wants to convey a sense of leisure, luxury and sophistication, right? So here’s the problem: What advertising image conveys it?
The options are surprisingly few. Exterior shots of the train or the aircraft are nice, but since trains and planes pretty much look alike, there’s little differentiation there.
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