Brand Marketing

Meet the Flavor Force, Popsicle’s Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

By Kristina Monllos

June 4, 2015

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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