Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK MediaVest has been handed DirectTV’s $135 million-plus media buying account without a review, the client confirmed.
The Publicis Groupe shop in New York has handled media planning for the satellite TV provider since Sept. 2000. Interpublic Group’s Mediaworks, New York, which also buys for former DirecTV owner General Motors, was the incumbent.
The move to MediaVest was made to “consolidate both [media] functions under one roof,” said a DirecTV representative. IPG’s Deutsch/LA, Playa del Rey, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in