Brand Marketing

MediaVest Battles Over Digital Editions

Powerful media buyer Robin Steinberg puts her foot down

Headshot of Lucia Moses
By Lucia Moses

May 2, 2011

Media buyers have been grousing over an auditing rule change that made it easier for magazines to count their iPad and other digital editions toward their rate base guarantee to advertisers. And now, MediaVest’s Robin Steinberg has put her foot down.

Headshot of Lucia Moses

Lucia Moses

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