MediaCom Steps Reflect Sign Of Industry Times

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Behind MediaCom’s promotion last week of four evps/group directors is an evolution, not just at Grey Global Group’s media network, but at other U.S. media-services companies. The goal: to dissolve the lines separating media’s core competencies, planning and buying, to create “total media-management services,” said Jon Mandel, MediaCom’s chief negotiating officer.

In promoting former svp/director of national broadcast Donna Speciale, along with planning specialists Jim Porcarelli, Larry Swyer and Elyse Hoelzer, the company hopes to realize a stronger relationship between planning and buying.

“What’s great about the evps—me being the buying arm and being so connected to the strategic planners,...

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