MediaCom Names CFO

NEW YORK MediaCom has hired Mark Piazza as managing partner and CFO. He replaces Laura Giannini, who has left the agency.

Piazza joins the shop, a unit of WPP’s GroupM, from Publicis Modem, the digital and direct marketing arm of Publicis Worldwide. He reports to MediaCom CEO Doug Checkeris.

Commenting on the hire, Checkeris said in a statement, “Mark’s skills, including his work with leading digital and cross-channel communications companies, offer an exceptional match with MediaCom’s ongoing plans for growth and development.”

At Publicis Modem, Piazza was vp and CFO and held fiscal and operational responsibilities for the company’s Northeast operations, servicing clients across four offices. Clients included Delta, Kraft,, Marriott and Heineken.

Before joining Publicis Modem, Piazza spent five years as vp, finance in the New York office of Digitas, which was acquired for $1.3 billion in January by Publicis Groupe.

Piazza has also held financial management positions at Liz Claiborne, Saks Fifth Avenue, Perrier Group and Kraft.