Media Audiences Know What They Like. Are Brands Listening to Them?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Social media is an integral part of media brands’ marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools abound, but it’s still difficult to answer the question: What’s the ROI of your social media promotion?

Gabriella Mirabelli

Gabriella Mirabelli is an insights and brand strategy executive whose primary focus is analyzing and forecasting human behavior and cultural trends. She is the host of the Up Next podcast. Gabriella was formerly the evp consumer insights and brand strategy at Valence Media.

Voice

Media Audiences Know What They Like. Are Brands Listening to Them?

Taking it past algorithms to consumer behavior

Gabriella Mirabelli

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Gabriella Mirabelli