Gabriella Mirabelli Opinion Contributor @g_MirabelliGabriella Mirabelli is the evp consumer insights and brand strategy at Valence Media. Valence Media is a diversified media company comprised of Billboard-Hollywood Reporter Media Group, Dick Clark Productions, MRC media and stakes in various media ventures. Voice Why Did People Care So Much About an Egg on Instagram? Because Biology. An interest in novel ideas stems back to a deep survival instinct. Voice Channel Your Confidence and Let Yourself Laugh Marketing could use more laughter and less stress. Voice It’s Time to Stop Focusing on Martin Sorrell’s Next Moves There are plenty who are filling the gaps that traditional advertising had disregarded. Voice Media Audiences Know What They Like. Are Brands Listening to Them? Media brands can improve engagement on social media by paying attention to consumer demographics and habits.