Media All-Star: Steve Kalb

Mullen's svp, director, video investments, connected QR codes and TV advertising

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Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines between online video content and television were starting to get fuzzy. He understood that consumers wouldn't always see the world in such starkly different brackets.

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