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NEW YORK McKinney + Silver’s “Art of the Heist” campaign took home top honors at the MIXX Awards.
The campaign, which ran in the spring, promoted the Audi A3 through an immersive online and offline campaign that invited user participation. McKinney + Silver, an independent in Raleigh, N.C., was lauded for its ability to engage consumers while delivering on the Audi “Never follow” brand message.
“Art of the Heist” won the best in show designation, gold awards for product launch and online integration, and a silver award in the word-of-mouth category.
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