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McDonald’s has a long affinity with Justin Timberlake, after sampling “I’m Lovin’ It” to create its famous jingle in 2003. Now, it has returned to the well, this time featuring staff and customers singing another of his catchy tunes, “Can’t Stop the Feeling.”
The 45-second film titled “Services” from TBWA\Paris aims to convey the whole operation of a McDonald’s restaurant, featuring a delivery driver entering a restaurant singing the 2016 Timberlake hit. The ditty develops into a meme as it passes from employees to customers—and even to delivery recipients as customers receive and enjoy their orders at home.