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For its summer campaign, fast food restaurant chain McDonald’s is targeting young consumers in the Netherlands with a love story that highlights the bond of sharing its menu items.
Created by Amsterdam-based creative agency TBWA\Neboko and TBWA\X, the 90-second spot titled “Holiday Love” tells the story of two teens on holiday, one English and one Dutch, at a Dutch campsite. One of them is hearing impaired, putting up another barrier for the teens who already speak different languages.
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