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Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing.
Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering issues, which its branding is all over. Promoting the message “Take away your takeaway,” its TV campaign takes inspiration from a moment in Academy Award winning film American Beauty, where a plastic bag blows in the wind.