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An icon turns 50 this year: the Big Mac. This burger is the only sandwich found on the menu at every McDonald’s location worldwide and is readily recognized as a symbol of the brand.
So as McDonald’s celebrates a classic, so why not embrace another iconic brand that’s always been at Big Mac’s side?
Brazilian agency DPZ&T is marking the Big Mac’s 50th anniversary with a limited-edition Coca-Cola can designed as an homage to the burger’s storied recipe: two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.
“Five decades deserve a great celebration,” Dan Gertsacov, CMO for McDonald’s in Latin America, said in an announcement of the can design.
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