AdFreakMcDonald’s Designed a Big Mac-Themed Coke Can to Celebrate the Burger’s 50th AnniversaryBut only influencers and superfans will get their hands on itBy Cara Anderson|May 7, 2018McDonald's Latin America and agency DPZ&T created the can to mark five decades of partnership with Coca-Cola.DPZ&TShareBy Cara Anderson|May 7, 2018ShareAn icon turns 50 this year: the Big Mac. This burger is the only sandwich found on the menu at every McDonald’s location worldwide and is readily recognized as a symbol of the brand.So as McDonald’s celebrates a classic, so why not embrace another iconic brand that’s always been at Big Mac’s side?Brazilian agency DPZ&T is marking the Big Mac’s 50th anniversary with a limited-edition Coca-Cola can designed as an homage to the burger’s storied recipe: two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.“Five decades deserve a great celebration,” Dan Gertsacov, CMO for McDonald’s in Latin America, said in an announcement of the can design. “This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination.”The can will be delivered this week to influencers and brand lovers, who can then share their reaction on social media, using the hashtag #BigMacCan. DPZ&T also created a 49-second digital spot to announce the limited edition design, stating: “There are things everyone can do. And things only Big Mac Can do.”The design is one of several ways the brand has highlighted its relationship with Coke recently, including Mindy Kaling’s 2017 McDonld’s ads that never mention the chain but encourage you to Google “that place where Coke tastes so good.”“We have done something unprecedented, a mashup of two great icons,” says Rafael Urenha, chief creative officer for DPZ&T. “It’s such a special tribute that only Big Mac could receive: a Coca-Cola can specially made for it.” DPZ&T DPZ&TCREDITS: Client: McDonald’s Agency: DPZ&T Product: Big Mac Title: Big Mac Can General Creative Direction: Rafael Urenha Executive Creative Direction: Carlos Schleder, Sergio Mugnaini Executive Creative Direction/ Coca-cola: Rapha Abreu Creative Director: Daniel Motta, Rodrigo Vezzá Creative Team: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva,andré Leigo, André Araki Client Services: Eduardo Brunoro, Martin Barrios, Mariana Magalhães Approval Client (Mcdonald’s): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek Client Approval/ Coca-cola: Elvia Torres, Isabela Mondaini Planning: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica Media: Paulo Ilha, Rodrigo Tamer, Édera Bonato, Bruno Sabor, Julia Duarte Projects: Marcos Yamamura, Luiz Felipe Rodriguez Content: Adriana Blanco Radio and Tv Production: Ducha Lopes, Karen Nakamura Production House: Trust Filmes Direction: Luis Zutin Production Team/production House: Victor Brandão, Larissa Fernandes, Simone Oliveri Executive Producer: Deocleciano Junior Production Director: Alex Leonardo, Maurício Olivieri E Deocleciano Júnior Client Services/production House: Deocleciano Junior Director of Photography/production House: Eric Ruiz Editing: André Germaniani, Leandro Torres,eric Ruiz Post Film Coordinator: Trust Filmes Finalizing: André Germaniani Post Production: Trust Filmes Sound Production House: Lucha Libre Audio Soundtrack/production: Paulo Corcione E Equipe Lucha Client Services: Thais Urenha Graphic Production: Marcos Moura, Durval Brum Can Production: Indice.in Packaging Production: P+e Adweek Adweek