An icon turns 50 this year: the Big Mac. This burger is the only sandwich found on the menu at every McDonald’s location worldwide and is readily recognized as a symbol of the brand.
So as McDonald’s celebrates a classic, so why not embrace another iconic brand that’s always been at Big Mac’s side?
Brazilian agency DPZ&T is marking the Big Mac’s 50th anniversary with a limited-edition Coca-Cola can designed as an homage to the burger’s storied recipe: two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.
“Five decades deserve a great celebration,” Dan Gertsacov, CMO for McDonald’s in Latin America, said in an announcement of the can design. “This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination.”
The can will be delivered this week to influencers and brand lovers, who can then share their reaction on social media, using the hashtag #BigMacCan. DPZ&T also created a 49-second digital spot to announce the limited edition design, stating: “There are things everyone can do. And things only Big Mac Can do.”
The design is one of several ways the brand has highlighted its relationship with Coke recently, including Mindy Kaling’s 2017 McDonld’s ads that never mention the chain but encourage you to Google “that place where Coke tastes so good.”
“We have done something unprecedented, a mashup of two great icons,” says Rafael Urenha, chief creative officer for DPZ&T. “It’s such a special tribute that only Big Mac could receive: a Coca-Cola can specially made for it.”
CREDITS:
Client: McDonald’s
Agency: DPZ&T
Product: Big Mac
Title: Big Mac Can
General Creative Direction: Rafael Urenha
Executive Creative Direction: Carlos Schleder, Sergio Mugnaini
Executive Creative Direction/ Coca-cola: Rapha Abreu
Creative Director: Daniel Motta, Rodrigo Vezzá
Creative Team: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva,andré Leigo, André Araki
Client Services: Eduardo Brunoro, Martin Barrios, Mariana Magalhães
Approval Client (Mcdonald’s): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek
Client Approval/ Coca-cola: Elvia Torres, Isabela Mondaini
Planning: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica
Media: Paulo Ilha, Rodrigo Tamer, Édera Bonato, Bruno Sabor, Julia Duarte
Projects: Marcos Yamamura, Luiz Felipe Rodriguez
Content: Adriana Blanco
Radio and Tv Production: Ducha Lopes, Karen Nakamura
Production House: Trust Filmes
Direction: Luis Zutin
Production Team/production House: Victor Brandão, Larissa Fernandes, Simone Oliveri
Executive Producer: Deocleciano Junior
Production Director: Alex Leonardo, Maurício Olivieri E Deocleciano Júnior
Client Services/production House: Deocleciano Junior
Director of Photography/production House: Eric Ruiz
Editing: André Germaniani, Leandro Torres,eric Ruiz
Post Film Coordinator: Trust Filmes
Finalizing: André Germaniani
Post Production: Trust Filmes
Sound Production House: Lucha Libre Audio
Soundtrack/production: Paulo Corcione E Equipe Lucha
Client Services: Thais Urenha
Graphic Production: Marcos Moura, Durval Brum
Can Production: Indice.in
Packaging Production: P+e
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