McDonald's Campaign Supports Spanish Farmers Impacted by Historic Summer Fires

A continued effort to support its suppliers

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Following a summer in where Spain saw some of the worst fires in its history, McDonald’s released a symbolic burger to highlight the issue with a campaign that aims to raise funds to support the restaurant chain’s farming partners in the afflicted country.

With “The Burger That Could Not Be,” a three-week campaign devised by TBWA\Spain, the fast-food brand supports Spanish farmers, who have seen their harvests affected by recent weather, by allowing customers to purchase a virtual burger through a donation at digital kiosks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in