McCann West to Launch Pelé Sports Brand Worldwide

Will association with soccer legend help marketer in a tough category?

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Pelé Sports, which is betting the popularity of its iconic Brazilian soccer namesake will help it break out in a category dominated by marketing giants like Nike and Adidas, has signed McCann Erickson West to brand it worldwide. McCann’s S.F. office takes the lead on the business but will also work with network offices in Europe and Latin America. 

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