The McBride Sisters Built a Wine Brand in Their Own Way

'The greatest function of diversity is innovation'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons.

First, new businesses often fail. Second, co-founders Robin McBride and Andréa McBride John are women of color operating in an industry traditionally controlled by people who don’t look like them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in