M&C Saatchi vs. Publicis for Tumi

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NEW YORK Luxury luggage manufacturer Tumi is considering fee proposals from two New York advertising agencies following final presentations from four shops last week, sources said.

M&C Saatchi and Publicis, both in New York, are under consideration for the $10 million global marketing account, according to sources.

The review also included the incumbent, Interpublic Group’s Avrett Free Ginsberg in New York, and Publicis’ Saatchi & Saatchi. AFG held the account for just over a year, during which time the client spent about $2 million on ads, per Nielsen Monitor-Plus.



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