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“Dealership test drives have gone the way of the dodo bird,” said Jack Nerad, co-host of syndicated radio show America on the Road and former editor of Motor Trend. Instead, the new tool to get the average Joe Car Buyer behind the wheel just may be a driving school.
Land Rover and Hummer sponsor them. BMW’s Performance Center is legendary among gearheads. And the concept went wide in 1997, when Jeep launched Jeep 101, a program that draws 85,000 people annually.
Now, Mazda is introducing Rev It Up, an initiative it claims will be the world’s largest performance-driving school and competitive event.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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