Mazda N.A. Imports Marketing Exec

LOS ANGELES Mazda North America said it has appointed David Klan to the new position of director of marketing, effective Aug. 1.

Klan, 37, is currently the general manager of global brand marketing at the company’s Hiroshima, Japan, headquarters.

In his new position, at the U.S. headquarters in Irvine, Calif., Klan will be in charge of all domestic advertising and marketing, including brand development, business planning and global integration, according to the company. He reports to Brian Colianni, senior vice president of sales and marketing.

“David brings a wealth of experience in advertising, marketing and global brand building to this new position,” said Colianni, in a statement. “And with the upcoming launches of the MX-5 Miata Power Retractable Hard Top in August, Mazdaspeed3 in September and the all-new seven-passenger CX-9 crossover SUV early in 2007, David’s talents will be apparent immediately.”

The client’s lead agency is independent Doner in Southfield, Mich., and Newport Beach, Calif.

Mazda spent $240 million in U.S. advertising in 2005, per Nielsen Monitor-Plus.

Sales through April were up 4 percent over last year to 89,656 units, according to Car Concepts in Thousand Oaks, Calif.

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