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LOS ANGELES Dentsu’s Colby & Partners has named former Mitsubishi executive Kevin Mayer as senior vice president, account director on the agency’s Suzuki account, he confirmed.
Mayer, who left Mitsubishi Motors North America as director of advertising [Adweek Online, May 3], will report to Dave Weber, executive vice president, general manager of Colby’s Brea, Calif., operation.
Mayer will plan and manage advertising, Internet, promotion and collateral, and participate on the strategic planning committee, according to the agency.
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