Matthew Weiner's No Madman

NEW YORK On AMC’s Mad Men, which premiered July 19, people drink alcohol in the morning, men wear suits and ties, and women are treated without much regard.

Welcome to advertising circa 1960. Matthew Weiner, 42, executive producer and creator of the show—written on spec after he’d quit a successful sitcom to focus on his own work—was a writer and executive producer on HBO’s The Sopranos.

He

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