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It’s impossible to ignore wrestling’s impact on American culture—with stars like John Cena becoming staples of mainstream pop culture, President Trump’s tweet about wrestling CNN, even Netflix’s 1980s-set series GLOW—so it’s no surprise Mattel would want to get involved with the WWE. Today at Comic-Con in San Diego, the brand unveiled a new set of dolls based on some of the WWE’s female superstars.
The new fashion dolls, which are based on WWE stars like Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, are meant to help the Mattel tap into WWE’s fan base, which comprises 40 percent women.
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