Mattel’s Newest Fashion Dolls Are Based on WWE’s Female Superstars

For its 'sizable girl fan base'

Mattel/WWE

It’s impossible to ignore wrestling’s impact on American culture—with stars like John Cena becoming staples of mainstream pop culture, President Trump’s tweet about wrestling CNN, even Netflix’s 1980s-set series GLOW—so it’s no surprise Mattel would want to get involved with the WWE. Today at Comic-Con in San Diego, the brand unveiled a new set of dolls based on some of the WWE’s female superstars.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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